A countrywide campaign to stage Ibiza as a great holiday destination to the key clients Great Britain, Germany and Italy is being launched. Yesterday, an agreement of 450’000 Euros was signed by Joan Mesquida, the Secretary of State for Tourism and Francesc Buils, Balearic minister for Tourism. Xicu Tarres, the head of Ibiza’s Island Council and Tourist Promotion Foundation, had also joined them on this event. This funding will be used to launch an active market drive to promote Ibiza during the end of September and beginning of October among German, British and Italian holiday-makers.
Mesquida said that 85% of this budget would be used for written publicity including emphasis on ease of access of Ibiza from local airports and the rest for online promotion.
The promotion campaign in Germany has been allotted around 180’000 Euros of budget. Advertisements on Ibiza will be published in the daily newspaper “Bild” and also in local papers in Frankfurt, Düsseldorf, Cologne, Stuttgart, Berlin and Munich.
The promotion campaign in Great Britain has been allotted 150’000 Euros with the publicity being made in Scottish daily newspapers and also newspapers in Manchester and Liverpool.
Similarly, the campaign in Italy has been allotted 120’000 Euros where the target newspapers are the daily papers in Turin, Bologna, Milan, Padua and Bergamo.
Mesquida said that of the people coming to visit Ibiza 92 percent are from the European countries, of which, 70 percent come from Great Britain, Germany and Italy. He also said that this campaign aims at merging and reinforcing other such drives which have been carried out throughout the year. He added that the tourism industry is quite resilient and now it needs to find a solution to came out of the current economic crisis.
Tags: Balearics, Business Advice Mallorca, Ibiza Business News
